SCATTER MY ASHES AT BERGDORF’S: A REVIEW

SCATTER MY ASHES AT BERGDORF’S is a quintessential fashion documentary from the Melbourne International Film Festival and nicely reviewed, as always, by Salty Kernel, DARA SHASHOUA. It has one screening remaining at the festival – Wednesday 7th August at 9pm at Greater Union. As Dara is now our Melbourne correspondent we got your back in multiple states so enjoy this review from Lady D. Tickets can be purchased for the film HERE and be sure to suss out their website for the entire program HERE.

 

Bergdorf Goodman’s, MIFF, Melbourne International Film Festival, dara shashoua, Bergdorf's, Scatter My Ashes at Bergdorf's, Bergdorf Doccumentary
SCATTER MY ASHES AT BERGDORF’S: A SALTY POPCORN REVIEW FOR THE MIFF

 

One word describes this documentary. 

Fabulous.

Warning: If you don’t like fashion and pretty things then this documentary isn’t for you.

However, if you’re like me and LOVE fashion then this is a must see. It’s a perfect companion to The September Issue, Bill Cunningham New York and Valentino: The Last Emperor.

The tagline for this documentary is – “if fashion had a home, this would be the address”.

Word.

 

Bergdorf Goodman’s, MIFF, Melbourne International Film Festival, dara shashoua, Bergdorf's, Scatter My Ashes at Bergdorf's, Bergdorf Doccumentary
SCATTER MY ASHES AT BERGDORF’S: A SALTY POPCORN REVIEW FOR THE MIFF

 

Very rarely does a film or documentary evoke an emotional response in me but Scatter my Ashes at Bergdorf’s did just that.  I’m not sure if its because I had recently returned from a trip to New York and went to Bergdorf’s, because all of my fashion idols were on one screen talking about the beautiful store or because I simply love fashion and it’s world of beauty.  Maybe it’s all of the above.

Even through the incredibly uncomfortable chairs, the lack of cup holders, the woman next to me eating hot takeaway (Grrrrr) or the two girls behind me commentating on the film or the half hourly kick on the back of my chair as said girls changed their sitting positions I was still enthralled.

Bergdorf’s is a world of fantasy, there are not many affordable clothes in there for myself however when I went in there I was treated like anyone else and was suitably attended to when browsing.  For me it was like Disneyland and the watching of this documentary just brought all of that memory flooding back.

 

Bergdorf Goodman’s, MIFF, Melbourne International Film Festival, dara shashoua, Bergdorf's, Scatter My Ashes at Bergdorf's, Bergdorf Doccumentary
SCATTER MY ASHES AT BERGDORF’S: A SALTY POPCORN REVIEW FOR THE MIFF

 

Let’s just assume that if you’re reading this you know what Bergdorf Goodman’s is – it’s the scene of many a fashion fantasy.  Scatter my Ashes at Bergdorf’s (SMAAB) gives a rare glimpse of behind the scenes of the store and interviews with some of it’s many employees.  It also goes through the Christmas display windows and the planning and creation of the art installations that Bergdorf’s is famous for.

There is one lady who steals the show, Betty Halbreich.  Betty is one of the stores personal shoppers who is famous for her candor and open dislike of a lot of people.  She is known to be brutally honest in a world that is rarely so and has been known to answer the questions ‘Do you think this looks good on me?’  with “not really, but it looks a lot better than what you came in wearing”. Classic.

If you’re a fashion designer and your looks aren’t at Bergdorf’s you haven’t made it, simple as that.  SMAAB gives interviews with the who’s who of the fashion world such as – Rachel Zoe, Michael Kors (who was discovered by Bergdorf’s and is now worth $3 billion), Mary-Kate and Ashley Olsen, Karl Lagerfield, Vera Wang, Marc Jacobs and the list goes on. 

 

Bergdorf Goodman’s, MIFF, Melbourne International Film Festival, dara shashoua, Bergdorf's, Scatter My Ashes at Bergdorf's, Bergdorf Doccumentary
SCATTER MY ASHES AT BERGDORF’S: A SALTY POPCORN REVIEW FOR THE MIFF

 

I found it very interesting to see how Bergdorf’s picks up and selects lines from new designers.  The senior Vice President of the fashion Linda Fargo is a force to be reckoned with.  She is the anti-thesis of Anna Wintour –smiling, chatting and friendly to just about anyone and very accessible.  If it goes in the store, Linda is the gatekeeper personally selecting everything that is on the fashion floors at Bergdorf’s.

Throughout the documentary you see how the infamous Christmas windows are designed and out together.  1.5 million pairs of eyes view them each week, and there is a good reason for this.  David Hoey, who is head of the visual team wants them to be viewed as hallucinations, they are layer upon upon layer of art and they take almost a year to create with artists especially commissioned for each piece.  Designers are also usually asked to design one off gowns for each window that are nothing short of breathtaking.

I thoroughly enjoyed Scatter my Ashes at Bergdorf’s and would recommend it to anyone who loves fashion.

 

4 and a Half Pops